ADAP.TV TECHNOLOGY

Adap.tv's technology enables safe, high quality, global video advertising across all screens. We process 4.3 billion video ads* per month and more than 38,000 campaigns annually. Don't take our word for it. Our technology has been adopted by global advertisers and publishers including 90% of the Ad Age Top 100 Advertisers and 72% of the comScore Top 50 Web properties .

THE COMPONENTS

ADVERTISING ASSURANCE TM

  • Detect and block ad fraud at run-time before purchasing an impression.
  • Forecast price and availability of viewable impressions and player size.
  • Detect and report placement quality including site device, and geography.

AUDIENCE ANYWHERE TM

  • High performance ad delivery to reach, target, engage and monetize audiences across digital screens (PC, mobile, tablet, connected TV) and linear television.
  • Data-driven linear TV with targeting, optimization and reporting.

AUDIENCE UNIFIER TM

  • Manage audiences across TV and online video to achieve your marketing objectives.
  • Find light TV viewers online to extend reach and build frequency.
  • Conquest competitor ad schedules; target by program, genre and daypart.

AUDIENCE TARGETING, FORECASTING AND MEASUREMENT 

  • Target impressions based on cookie level information from first and third-party data.
  • Utilize third-party measurement providers such as Nielsen OCR and comScore vCE, to report audience demographic, behavior and frequency.

TECHNOLOGY APP CENTER AND OPEN APIS 

  • Discover the most powerful proprietary and third-party ad technologies in the
    ADAP.TV APP CENTER.
  • Open APIs for onboarding first and third-party data and exporting campaign insights.

*comScore Video Metrix, Dec. 2013

THE BENEFITS


  • Safety and Quality: access proprietary and third-party technologies for brand safety and quality including run-time targeting and blocking.
  • Cross-Device: use a single platform to reach, target, engage and monetize audiences across digital screens and linear television.
  • Data Warehouse: access insights gleaned from thousands of campaigns, millions of viewers, and thousands of media sources.
  • Open and Flexible: access best-in-breed technologies from across the industry inside the ADAP.TV APP CENTER.
  • Unified UI: plan, buy, sell and measure video in a multi-screen world from a single interface.
  • Control and Transparency: maintain control with 100% site level transparency and impression-level reporting.