Adap.tv Marketplace is the largest, safest and most diverse video ad marketplace
in the world. Adopted by leading global buyers and sellers, including 90% of the
Ad Age Top 100 Advertisers and 72% of the comScore Top 50 Web properties,
Adap.tv Marketplace provides buyers and sellers with the highest quality source
of video ad inventory.
- Provides brands, agencies, and trading desks with the largest source of
publisher inventory to reach their audiences across devices.
- Provides publishers, portals and ad networks with the largest source of
video advertising supply to monetize their audiences.
- Facilitates finite control and full transparency between buyers and sellers.
- Provides integrated support for all third-party data and technologies.
- Eliminates the need for multiple reach partners and duplication.
Adap.tv Marketplace supports a wide range of devices, programmatic transaction model and media sources including:
- Global digital ad inventory supporting 4.3 billion ads monthly for desktop,
mobile, tablet, and connected TV devices.
- Transaction models including preferred deals, spots and real-time bidding
(RTB), second price auctions, etc.
- Media sources including premium reserved, premium non-reserved
- Linear TV Marketplace for delivering TV campaigns to 90 million US households.