Create your own invitation-only marketplace and gain all the benefits of programmatic selling. Maintain a direct relationship with your buyers while preserving control over every aspect of how you sell. There’s no better choice for premium publishers than the Adap.tv Private Marketplace.
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Grow revenues in a way that complements your direct sales team.
Get 100% transparent connections with your agency buyers without going through a middleman.
A smart, low-risk way to engage in automated bidding environments.
Because you maintain the interface your buyers use, you control the selling process in every way, including the ability to set floor prices for each type of inventory unit, review and approve ads, set frequency capping, prevent data leakage and more.
In addition to integrating your existing customers, Adap.tv will “pre-load” a set of priority demand buyers from the Adap.tv Marketplace, the world’s largest source of video inventory for brand name advertisers.
For an exchange to be successful, both buyers and sellers need great tools. As the creator of the largest public marketplace, Adap.tv provides the most advanced, proven tools and gives your buyers everything they need to succeed.
We’ve developed best-in-class solutions with Nielsen and comScore so you can better understand in-target audience delivery as it relates to your inventory.
The Adap.tv Private Marketplace complements your existing system. There is no need to replace your current ad serving technology or change your ad workflow process. Just run a VAST tag.